Action Tracking is a cookie-based method to track actions and page visits that recipients perform after they have read your email message and followed the links to the target website.
For this to work properly, you need to embed pre-defined “action tags” into the HTML code of your web pages. Whenever a recipient visits one of these pages using a link from your email message, then the corresponding action tracking event is registered by LISTSERV Maestro.
To activate Action Tracking in the User Interface, click on the Report menu and then select
Recipient Action Tracking. The Recipient Action Screen opens. Check the
Activate Recipient Action Tracking box, and then use the
Cookie Lifetime drop-down menu to define the cookie’s lifetime. The Cookie Lifetime determines how long the recipient’s browser will remember that the recipient viewed/clicked on the tracked email. The cookie’s lifetime can be defined for up to 30 days. If a marked page is visited at any time while the cookie is still valid, then this visit will be counted as an event even if the page is not revisited by an email link.
Next, you’ll need to define the action tags that will be used to track your recipient’s actions. To do so, click on the
Add Action Tag link, enter the name of the action tag, and then click
[OK]. Repeat this process until you are finished adding your actions tags. Once you are finished, all action tags will be listed in the
Action Tags section.
Once you’ve added your action tags, click on the Show Tag Code link for each tag to get the code that needs to be inserted into the HTML code for all web pages that you want to mark with action tags.
Once these tags are setup on your web pages, then any actions performed by your recipients that relate to these tags will be tracked by LISTSERV Maestro and can be viewed in your reports. In addition, when creating a target group based on a hosted recipient list or dataset, a job based condition node can now be based on action tracking.
Let’s say that you have an online catalog that sells various products. In addition, online shoppers can subscribe to your site to receive emails advertising special sales and promotions.
These links and action tags will let you know when a subscriber visits your site, visits specific product pages, and when they purchase products. This will help you keep track of how successful your promotions are and what most interests your subscribers.
